The Career Programmer: Guerilla Tactics for an Imperfect World

Marketing Strategies

Consulting Services For Sales And Image Building

Each day, millions of marketing messages wake up, have their morning cappuccino and scurry off into rush hour traffic so that they can beat you to your customers. They're lean. They're mean. They're motivated.

It's a noisy, jumbled, multimedia world out there. If you want to get noticed, you're going to need more than a buy one, get one free coupon.

 

How You Benefit

Whether you need a fresh perspective on your current marketing approach or you're launching something new, here's how you benefit from our services.

Personality Based Marketing

The least expensive and most effective marketing campaigns come from novel, entertaining and attention grabbing promotions. Simply put, personality sells.

Getting Started

Interested? We offer a free one hour brainstorming session with Christopher so that you can see the benefits before spending your hard earned money.
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If You Don't Have A Personality, Get One!

The best way to stand out in a crowd is to avoid looking like everyone in the crowd. Whether you're marketing a product or a service, you need to be noticed. This requires creativity, imagination and often more elbow grease than money.

We specialize in personality based marketing. This means analyzing your company's offerings and helping you define a compelling identity that can be translated into highly memorable written, visual and viral marketing campaigns. You don't want products and services. You need industry icons that are the talk of the town.

This doesn't mean that we dress up accountants as dancing bears. The most painful vision in the world is a person pretending to be something they're not. You need a personality that's both a water cooler sensation and a suit that fits you like a glove. That's where we come in.


No One Wants To Be Sold

In today's increasingly noisy marketplace, everyone is shouting to get the attention of your customers. However, people don't want to be beaten over the head. They want to be entertained and intrigued.

Christopher's writing success, coupled with a lifetime in the entertainment industry, allows him to look at life from the stage, not the boardroom. This is exactly the perspective you need if you wish to introduce your products to people in a way that they will embrace. The fact that he spent a decade teaching sales means he knows how to translate attention into revenue.


Use The Best Of Both Worlds

Some firms would have you believe that it's all about the Internet. If you're a local taco stand that doesn't deliver, we're just not sure how much good it does you to be popular in 49 countries. There are times when a local or physical approach is your best bet.

There are other times when you want to cast the widest net possible, from computers to cell phones and beyond. A veteran of the software industry, Christopher has a deep understanding of technology as well as what it can do for a marketing campaign.

Of course, whether it's a B-52 dropping leaflets or a clever viral video, a tool is just that - a tool. We help you use your imagination to create a marketing campaign sure to have everyone talking, and then implement that campaign with the best combination of methods available.


The First Session Is Free

The best way to see if personality based marketing is right for you is to simply roll up your sleeves and spend an hour brainstorming with Christopher. Of course, after your free session there's no obligation to continue. Why? Because like you, we know that happy customers always return for more. Serving you well is our best advertisement.

Contact us today and we'll schedule your free one hour brainstorming session.

 

                           
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